Blitz PR can offer clients help with advertising campaigns and this can cover everything from design to media buying.
Strategy and Plan
Blitz PR was approached by its client Zen Software to design and place an advert in the mainstream PC press. The overall project was set to a tight budget. To kick off the campaign, Blitz PR analysed the advertising that was produced by Zen Software’s competition. Using this information, Blitz PR was responsible for designing an advert that was similar but distinctively Zen. Once the artwork had been agreed, Blitz PR drafted the copy for the advert and then placed it into Zen Software’s A list media - in particular Personal Computer World magazine.
