The Sharp brand is synonymous with consumer electronics, in addition to monitors and peripherals in the PC market. Through an exclusive arrangement with Dixons Stores Group, the company wanted to extent its portfolio into the laptop sector with a trusted partner. The ultra portable, thin & light laptops have a modern, lifestyle design with a high quality feel. With the belief that the PDA’s days are numbered, as witnessed by falling sales in Japan, Sharp are pushing the boundaries of ‘thin & light’ mobile computing: the MM1110 laptop is one of the thinnest laptops in the world.
Strategy and Plan
• Blitz PR arranged and attended a press tour over three days, targeting the major PC publishing houses in London and Bath.
• Blitz PR hosted the press briefings, introducing the representatives from Sharp Japan and PC World.
• We helped construct the press presentation to ensure the messaging and features and benefits were highlighted
• Issued a press release with photo to a wide circulation - over 150 titles
• Managed the entire reviews process from start to finish - including placing review kit with publications not visited
