Position Fujifilm as a thought-leader in the industry
Results
• Fujifilm's opinion piece copy, ghost written by Blitz PR, appeared in Print & Paper monthly magazine and gave Fujifilm positive media attention
• The opinion piece positioned Fujifilm as an authority and educator on the subject of the environment in the light of forthcoming EU legislation
• Blitz PR has secured further opportunities to draft opinion pieces in the magazine, in order to continue positioning Fujifilm as a key supplier to the prepress and print industries, with a broad, in-depth knowledge of the issues facing these sectors
