Fujifilm Graphic Systems is a world-leading supplier of hardware and consumables to the prepress and print industry. Blitz PR uses a variety of PR devices to increase coverage of Fujifilm Graphic Systems including opinion pieces.
Strategy and Plan
Print & Paper Monthly is a monthly title with a circulation of approximately 10,000. Blitz PR liased with the editor to discuss what opportunities might be available for Fujifilm to comment on the environment and forthcoming EU legislation. Through Blitz PR, Fujifilm Graphic Systems was given the opportunity to draft an opinion piece of 350 words on an environmental issue.
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Results
Fujifilm’s copy has appeared in the magazine and has given Fujifilm positive media attention - not only as an educator on the subject but in increased sales in its Recommasys waste disposal units. Blitz PR has recently secured another opportunity to draft an opinion piece in the magazine in the next quarter of the year, to continue positioning the company as a key supplier to the prepress and print industries with a broad, in-depth knowledge of the issues that these sectors are currently facing.
