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Objective

Launch the latest range of consumer pen tablets to the press

Results

• A total of 47 photography, PC and Mac publications were briefed on the launch of Wacom's new pen tablet range

• Positive reviews and news pieces appeared in a wide range of target publications including PC Pro, Computer Shopper, Macformat and Practical Photography, as well as national and regional newspapers

• Awards were won in publications including PC Pro, Digital Photo, Internet Magazine and PC Home

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