Arrange an event to showcase the latest Medion products as well as build relationships with the target press
Results
• 43 journalists from publishing houses including Dennis Publishing, Future Publishing, VNU Publications, IDG and Natmags attended an evening screening of an England World Cup 2006 match
• Medion personnel were introduced to editorial staff from targeted PC, gadget, lifestyle and online technology sites
• Medion demonstrated new products including a 50” HD plasma screen and its new GoPal GPS range
“Thanks so much for all your help last Thursday. It was a great night.” Medion UK.
