Zenos Project: Advertising / Media Buying

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Objective

Raise the profile of Zenos and its new IT training Academies in order to enrol students

Results

• Zenos's print advert promoting the new Zenos IT Academies across the UK appeared in targeted regional newspapers

• A 40-second radio advert to enrol new students ran in three-week schedules on local radio stations in Milton Keynes, High Wycombe, Telford and Wakefield

• A4-sized promotional flyers were inserted into regional newspapers including the Telford Journal and Wakefield Extra

• Enquiries about the Zenos IT Academies increased following the adverts

 

 

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